Back in the day, when money was free and the interest rates were at 0%, anyone with an idea and a good story was able to raise funds.

As reality sets in – having an idea and a good story is not enough, in fact, if you don’t show any market validation to investors your chances of securing any funds are close to zero.

Having launched startups and being integral to their growth, we realised that sticking to the fundamentals of business was the safest (and surest) path to startup success – whether it was bootstrapping or raising funds from investors.

Today, this is more true than ever regardless of the path you choose. Startups that are unable to validate their solution with paying users/customers are on borrowed time. So we decided to combine our unique expertise to help founders who are looking to make their vision a reality.

We work closely with founders to define, launch, and optimize their go-to-market strategy by having a tailored solution to the most important challenges in GTM:

• How do I find leads?
• How do I convert them into sales?
• How do I retain and upsell?

Startup founders that have worked with us have either successfully raised funds to accelerate their growth or reached profitability and continue to bootstrap while protecting their equity.