Understand the true size of your market opportunity and make data-driven decisions to scale your startup effectively.

Here are some additional notes to the calculator:

1. Input Variables:

•Price per Unit (PPU): Input field for cost per unit (e.g., price per user per year).

•Number of Units per Customer (NUC): Input field for the average number of units per customer.

•Total Addressable Market (TAM): Input field for total potential customers.

•Market Penetration Rate (MPR): Input field for expected market capture rate.

2. Output Variables:

•Annual Recurring Revenue (ARR): Result field displaying calculated ARR based on inputs.

3. Optional Inputs for Precision:

•Growth Rate (GR): Expected annual growth rate of the market.

•Customer Churn Rate (CCR): Annual percentage of customers lost.

•Customer Acquisition Cost (CAC): Cost to acquire each new customer.

4. Optional Additional Calculations:

• Adjusted ARR: ARR – (ARR * CCR) – CAC

•Projected ARR after Growth: ARR * (1 + GR)